Scraps of paper covered with fragmented half-thoughts litter my workspace. Little ideas pop into my head while I work and I jot them down. I usually forget about them until I clean my studio and find them under a stack of bills and sketches. Most of the time, they don’t make sense out of context, or are completely indecipherable.
Two of these fragments somehow survived, and have been rolling around in my head for the past year or so, and I’ve adopted them as sort of ethos for my work.
Process Makes Perfect
Creativity is an elusive and mysterious beast, which is why the process is so important. Skipping any stages of the design process and focussing on the final product always leads to work that falls short in one way or another. Learning to embrace your process allows you to execute ideas in more meaningful and effective ways.
Concept is King
The concept is the most important part of any design or illustration work. This is what makes the work provocative, relevant, and cohesive and can even transcend stunning visuals.
Since I need constant reminders of everything, I made some small screen printed posters to hang on my studio wall. If you’d like, I have extras which are available in my shop.